Dream11, the net fantasy sports company based in india, has won the title rights for IPL 2020 after bidding agency INR 222 crore ($29.7 million approx.), IPL Governing Council chairman Brijesh Patel has confirmed. Dream11 beat bids from Byju’s and Unacademy to win the rights, that run from August 18 to December 31, 2020.
Till late evening, the BCCI had not announced the winning bid through the media release like in 2017, bids were submitted sealed before the winner announced. However, there was one important amendment between the method used this time compared to 2017 when Vivo won the rights. Back then, the bids were opened on an equivalent day as they were submitted and the winner was determined only after technical analysis of the bids.
This time the bids were submitted sealed on August 14 and opened four days later. It is also not yet known whether the IPL Governing Council will need to ratify the final bid beforeBCCI makes the news public. In 2017 the method was pre-approved by the Governing Council once the wining bid was evaluated.
Dream11, based in Mumbai, has been associated to cricket since 2008, once it sponsored Otago Volts in the inaugural Champions League T20, played in india. It is the official fantasy cricket platform partner with the ICC and have same status with the IPL too. It has had a outstanding presence in cricket tournaments across the world these days. It made a debut as title sponsor late last year by associating with New Zealand Cricket for the 2019-20 Super Smash, that country’s domestic T20 competition. In May, it has sponsored the T10 Vincy Premier League in the Caribbean, that was among the primary organized cricket tournaments since the Covid-19 pandemic.
The latest deal has strengthens Dream 11‘s association with the BCCI. In 2018, it became the BCCI’s official partner for the IPL, then the official partner for all international and domestic matches in India last October. The company, which has a global presence with a tie-up with the NBA, also has prominent crickets as its brand ambassadors, including MS Dhoni, Rohit Sharma and Ben Stokes. Its primary investors also include Tencent, the Shanghai-based social media company.