Bangladesh Cricket Board (BCB) have sold their home series media rights. Ban Tech, a marketing agency has emerged as the new owner of these rights by winning the bid at a handsome price of 161.5 crores. The Bangladesh Cricket Board is set to make a formal announcement soon.
Ban Tech Deal Details
The selling of the media rights by the Bangladesh Cricket Board will allow Ban Tech to cover the men’s national team’s home series for a period of two years. The actual time frame on pen and paper as per the deal will see Ban Tech exercise their control over the broadcasting cricket in Bangladesh from 18th May 2021 to 5th October 2023. This time frame consists of Bangladesh men’s side appearing for a total of thirty-four (34) international games. These matches consist of 7 test matches, 18 fifty-over international matches, and 19 T20 games to be played.
It is reported that Ban Tech emerged as the sole bidders in this auction where they agreed to the selling price without much hesitation. During the West Indies tour of Bangladesh, Ban Tech is said to have acquired the television rights for the ongoing series. They were once again the sole bidders on that occasion. Bangladesh won the limited over series at home with an aggregate of 3-0 and lost the subsequent test series 2-0 to the West Indians.
Ban Tech who bought these rights for US$ 19 millions floor price is believed to have paid five percent lesser than the previous deal that Bangladesh Cricket Board had with Gazi TV.
The previous deal went up to a total of six years of time where Bangladesh Cricket Board received a large sum of US$20.02 million over this period.
Broadcasting Channels rights
The two biggest cricket broadcasting channels of Bangladesh, Gazi TV, and T-Sports will now have to reach out to Ban Tech and arrange a settlement for telecasting cricket on their channel. A sub-licensing deal will be set up between these three parties after which they can telecast Bangladesh Men’s team’s games.
It is understood that this deal between Bangladesh Cricket Board and Ban Tech is quite different from the previous television deals that have been made. The Bangladesh Cricket Board will be setting up a huge number of home series during these two years after they have also separately advertised for offers from other production agencies and companies. This is going to be the very first time that Bangladesh Cricket Board will produce a broadcast of their own.
The former deal with Gazi TV which ended recently had 80 home matches and also allowed them to broadcast Bangladesh’s very own T20 series, Bangabandhu T20 Cup. This time the deal includes ten home series which has Australia and England playing in Bangladesh and also India’s tour next year. This deal is understood to be much more lucrative than the previous one.
Bangladesh Upcoming Tours
This deal which stretches to two years of time will feature the upcoming tours. Sri Lanka tour of Bangladesh will start from 23 May and continue till 28th of May, during which the Tigers will play a 3-match ODI series with Sri Lanka. This tour will mark the inaugural of Ban Tech’s acquisition of the television rights. This will be followed by the England tour of Bangladesh in September.
The Tigers will face the English side for a 3-match ODI series and a 3-match T20 series. The tour will supposedly end in October and will see Pakistan’s arrival in the country soon for another round of T20 cricket and Test matches. In the month of November the Tigers will lock horns with Pakistan for 2 Test matches and 3 T20 international matches. The pending test series with Sri Lanka will be hosted right after this in Bangladesh, during the month of December. Sri Lanka will be touring Bangladesh yet again to play 2 Test matches.
Bangladesh has a busy cricketing schedule ahead of them. A lot of cricketing actions will be there for the players and for the fans to feast on. All of this will be telecasted by the marketing agency, Ban Tech who’ll be looking after the media content of their cricket team. The previous bid was during the West Indies tour of Bangladesh where they acquired the rights during January and February for an approximate amount of US$2.2 million. This time a US$6.2 million bid saw them close the deal without any competition for a larger amount of time.
